Saturday, March 5, 2016

Social Media Presence (Apple vs Sony)

Apple

Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to create and offer Personal Computers. It was consolidated as Apple Computer Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to showcase its focus on customer electronics. Apple is the world's biggest data innovation organization by income, the world's biggest innovation organization by total assets.

Social Media networks they are present on-
·         Facebook
·         Twitter
·         Pinterest
·         You Tube
   

Apple is more effective on Facebook. They posts regularly on Facebook.


Content- Apple always advertise about their latest iPhones, Laptops and they also post all their news about their latest gadgets.

Apple wants all their customers to know about their latest products and to build up interest in customer’s mind, so that there will be strong impact on them.
Customer’s feedback
Apple customer service is ranked 183 out of the 877 companies that have a CustomerServiceScoreboard.com rating with an overall score of 47.69 out of a possible 200 based upon 934 ratings.


Apple Followers
Facebook-9,281,788
You Tube-190K

Twitter-2,984,964 subscribers

No comments:

Post a Comment