Video on whole Campaign

Here's the video on our whole work on this campaign
Thanks audience for your interest and support......

HTC and Blackberry Content Marketing

.   Brand A vs Brand B Content Marketing

·         Basically the purpose to create this campaign Is to make people aware about the credibility of these two brands

·         I made this campaign really creative by adding pictures and giving this attractive format

·         My audience is college students or the lovers of latest smartphones

·         My main goal is to make people aware about my brands as much as possible and obviously get more likes and viewers on social websites.

·         I am planning to launch it at the end of my semester this year

·         My social strategy is to promote my page this might Facebook twitter or Instagram. I already have fan pages on twitter and Facebook where I am promoting them continuously and making my friends to add and like that page.

Marketing Campaign Idea for Sony

Sony

Sony is always successful in promoting their products but the following idea can definitely mark up its presence among people.

Idea

There will be a contest name Revolutionize Sony. In this people will be asked to bring ideas and innovative creation of Sony's new logo. The best Logo will be awarded with Sony's latest Products hamper.

Audience

Everyone can participate who has a passion of creating something new.

Goals

To have more:

• Likes
• Followers
• Sony Users
• Subscribers

Launch Time

Launch time will be summer Break time when everybody and especially kids or teenagers will be free from their schools or colleges.

Platforms

Every social media where Sony is present on will be having information about this contest whether it is Facebook, Twitter, Instagram, LinkedIn or Pinterest.

For sure this idea will work and bring Sony users on the top. More Likes, viewers or subscribers will be there.

Marketing Campaign Idea

Samsung

Samsung is a great company and idea in itself but to promote and develop it further the following Content Marketing can be applied.

Idea- Selfie Contest

Post the selfie on Samsung's Facebook official page Samsung Mobile. The best selfie would be selected and that person will be awarded Samsung's latest phone on NEW YEAR.

Audience-

Teenagers 

Young Adults 18-25

Goals-

To get more-

• Likes
• Followers
• Subscribers

Launch Time-

This contest would be launched few weeks before New Year as winner would be declared on New Year.

Platforms-

Facebook and Twitter would be two platforms as most of the traffic or people use Facebook and Twitter most of the time.

This Idea will be great for Samsung as nowadays people like to take selfies and if this contest would be launched there will be craze for this contest and new users of Samsung will increase definitely.

Blackberry fan pages

.      Blackberry fan pages

·         Blackberry lovers (Facebook)- https://www.facebook.com/BlackBerry-Lovers-159712627046/?fref=ts  this page is quite impressive with 4k likes.

·         Blackberry lovers(Instagram)- https://www.instagram.com/blackberry_lovers/

Blackberry lovers(twitter)- https://twitter.com/TeamBBLove
         

           

Sony Fan Page

Sony

Facebook

Sony is having so many fan pages on Facebook, but the most popular is having 1447 likes on the page. Here's the link to top three fan pages -

Fan page 1-https://www.facebook.com/SONY-Fans-574992039269309/?fref=ts&ref=br_tf

Fan page 2- https://www.facebook.com/sonyxperiaZ5premiumfans/?fref=ts

Fan page 3- https://www.facebook.com/SonyXperiaFansClub/

Twitter

Twitter following and fan pages of Sony are less but few of them are here with their links and twitter handle:

@SonyPS4Fans- https://twitter.com/SonyPS4Fans

@sonyXperiafan- https://twitter.com/sonyXperiafan

@SonyXperiaFans- https://twitter.com/SonyXperiaFans

Pinterest

Sony has less fan pages on Pinterest here are few who are revealing their passion towards Sony.

Fan page 1- https://www.pinterest.com/sonyxperiafr/

Fan page 2- https://www.pinterest.com/sonyuk/

Fan page 3- https://www.pinterest.com/sonyprousa/

Hats off to Fans ( LG)

Twitter

LG Mobile Fan page on Twitter has 8416 followers LG official twitter account is itself followers of this page. Total 481 tweets are posted till now by this fan page.
Link- https://twitter.com/LGmobileMWC

Here are another Fan pages of LG
- LG mobile - https://twitter.com/LG_Mobile_
- LG Mobile Trainers - https://twitter.com/LGMobileTrainer

Facebook

LG Fanpage 

Link: https://www.facebook.com/LG-Fanpage-314592081917582/?fref=ts&ref=br_tf

Other Facebook LG fan Page:

- LG G4 Fan -https://www.facebook.com/LG-G4-Fan-501720676645185/

- LG G Flex 2 Fanpage - https://www.facebook.com/LG.G.Flex.2.Fanpage/

Fan pages of HTC

. HTC Fan Pages

·         Fans of HTC(Facebook)- this page have almost 2k likes on facebook https://www.facebook.com/Fans-of-HTC-328922667179176/?fref=ts

·         HTC elevate-(Twitter) this page is an kind of official and have 25k followers https://twitter.com/HTCelevate

·         Instagram- https://www.instagram.com/htc.lovers/ this one don’t have much reach but you can post photos their.

Apple Fan page

 

Apple

Facebook

Facebook is the most popular social networking website. it helped Apple a lot, the popular Fan page is Fan of Apple.  It has  929,297 likes.

Fan page 1- https://www.facebook.com/Apple.Faisal5/?fref=ts

Fan page 2- https://www.facebook.com/Apple-Fans-506310236109008/?fref=ts

Fan page 3- https://www.facebook.com/fansofapple/?fref=ts

 

 

Twitter

The leading Apple Fan page is having 8736 followers in total. This page always tweet about every latest news about the company or its products.

Fan page 1-https://twitter.com/Apple___fans

Fan page 2-https://twitter.com/fansofapple

Fan page 3-https://twitter.com/fanofapple101

Pinterest

Apple fans on Pinterest shows their love and passion through pinning all the stuff related to Apple products usually related to Apple logo. The first fan page is most popular having 891 pins and 317 followers.

Fan page 1- https://www.pinterest.com/rosedayjo/apple-fans/

Fan page 2- https://www.pinterest.com/cupidtino/apple-fans/

Fan page 3- https://www.pinterest.com/k8ac/apple-fan/

Hats off to Fans ( Samsung )

Samsung Fan Pages

• Twitter

Fanpage 1-https://twitter.com/samsung_fanpage

Fanpage 2 -https://twitter.com/samsungfans_
Fanpage 3- https://twitter.com/SamsungReports

Facebook

Fanpage 1- https://www.facebook.com/SamsungUniverse/?fref=ts
Fanpage 2- https://www.facebook.com/SamsungFansssssssssssssssssss/
Fanpage 3- https://www.facebook.com/Fans-of-Samsung-476682499093222/?fref=ts

• Pinterest

Link- https://www.pinterest.com/unlockscope/samsung-fan-club/

Youtube of htc and blackberry

.  Brand A vs Brand B on YouTube

                                    HTC

·         It depends on the updates they want to deliver, mostly they upload one video every month.

·         They keep their customers updated by posting about their upcoming project or about the implements they made in their existing projects.

·         They have the description and the link of their official website.

·         The first one got 866k which is basically a commercial advertisement of HTC and second one got 278k view which is about their tag title be brilliant and tells us about their innovations in upcoming products

·         Because they are really creative and interesting like their short add.

BlackBerry

·         It depends on the updates they want to deliver, certainly they are posting about two to three videos a month

·         Most of the time about their new product and about the innovations they made in their cameras

·         They have the description and the link of their official website

·         There both most popular video was about blackberry PRIV and they both got almost same view 3.5 and 4 million.

·         It is because of the popularity of blackberry PRIV.

You Tube (Sony vs Apple)

Sony

Sony is not as active on you tube as compared to Facebook or Twitter. They post videos after a week or two weeks. Their last video was on March 8, 2016. Its title was ‘Android 6.0 Marshmallow software update by Sony’ and till now it has received 404761 views on that video. Apart from that their channel Sony Xperia has 565051 subscribers.

 

 

 Apple

 

Apple is more active as compared to Sony on you tube. The name of their channel is Apple. They have 3,133,979 subscribers. Their last video was about the new iPad pro. The video contains all the details and features of the new iPad pro.

 

Samsung vs LG on YouTube

Samsung

Samsung use YouTube in an effective way they often post videos after every week. the channel name is Samsung Mobile. Samsung post promotional commercial videos about their new gadgets or products with innovative use of technology and visuals seems attractive to customers.

The Videos has described detail about the product its features, benefits, arrival news.The most popular video recently on their channel is

Samsung Galaxy S7 and S7 edge: Official IntroductionLink to Video: https://www.youtube.com/watch?v=cyohHyQl-kc
It has 40,832,496 views and 1,653,460 Subscribers.
This video is popular because the content and idea is new and seems attractive to consumers. 

LG

LG has a smart technique of using YouTube. LG uses CTA s successfully on its YouTube Page.The YouTube channel name is LG Mobile Global.

Videos are always about products, new arrivals, promotional commercials, interviews with celebrities for example Colby Brown he is a famous landscape and humanitarian photographer.

All the videos in the channel include highlights about videos and related links as if someone interested in visiting for more details they can look over those links. 

The most popular of recent 15 videos is 

LG V10 : Official Product Video
Link to video: https://www.youtube.com/watch?v=ELD_6aeHGKQ
It has 1,857,259 views and 216,381 subscribers.
This video got viral because customers like the product features and benefits and they compared it to Sony, one of the comment says that LG stole Sony with their new technology innovation of G4 and V10...

HTC , Blackberry on Pininterest

HTC

Third social media platform for HTC is Pininterest

·         They keep posting stuff on Pininterest but they are not so active on Pininterest they post around two three times in a week.

·         Most of the time about their new product and about the innovations they made in their cameras.

·         As I posted earlier they are following 50 50 rules everywhere

·         They don’t have description section on Instagram but they do have the link of their official website their.

·         Most popular post of HTC got 12.2k likes which is about their new fancy phone for girls second most popular add comes on New Year where they were wishing them happy New Year. There they got 11.3 likes Because it have something new for HTC consumers.

Here are the links for both https://in.pinterest.com/HTCmobile/htc-one-m7/  https://in.pinterest.com/HTCmobile/htc-one-m7/

           Blackberry

·         They are really lazy on Instagram they post only two three times in a month.

·         They post about sales, upcoming products and the feature they added into their products.

·         They don’t have description section on Instagram but they do have the link of their official website their

·         Most popular got about 14.4k likes which is about the apps they providing with their new product and second one was almost 13k which was about their blackberry priv. https://in.pinterest.com/pin/213217363585924548/  https://in.pinterest.com/pin/213217363585915442/

·         Because it have knowledge about their new product.

Apple Vs Sony on Pinterest

Apple

Apple Products as a Pinner is posting its latest updates about their new products on Pinterest. Its having 66 Pins and 5.8 K Followers.

Content always displays about the products, their launch, advertising and other interesting facts about it. The most popular post till now is about iPhone 6s it has 15 repins and 9 likes.

Link-https://www.pinterest.com/AAPL/apple-products/

Sony

Sony Electronics is an official Pinterest page Pinning the Techy, the pretty, & everything about their products. They also update about the company events or any news related to it. It has 34 boards 3.5 k likes, 46.2 followers. The most popular board is Brand new sony Products Its has 193 pins in total and got most of the likes.

Link- https://www.pinterest.com/sonyelectronics/

Samsung vs LG on Pinterest

Samsung 

Samsung Mobile US is the official Pinterest page. They update and pin randomly whenever they find interesting posts about products and news about Samsung company. 

The content displayed is about product and commercials related to it. Samsung as Pinner till now posted 225 pins in 10 boards.The pins always have links to Samsung's official website, twitter and Facebook pages.Its having 21.6 K followers and 180 likes. The post popular post that is repinned by 111 Pinterest users and has 101 likes.

This post has most of the likes and was successful because as nowadays people like flip covers and colorful covers sees attractive to people.

LG

LG Phones displays content about latest phones, its features, benefits and other interesting facts about it. This board is updated randomly just like Samsung. It has 3 K followers and 121 pins.

Each pin is having link to LG twitter account. Pictures and videos are used to display the content. All the posts have almost same number of likes, followers or repinners.

Twitter of HTC and blackberry

. Brand A vs Brand B on Twitter

HTC

·         HTC is really active on Facebook, normally they drop one post on their wall every day or two times a day. It’s almost similar with their Facebook page.

·         They post the similar posts and updates on Facebook and twitter.

·         They are following 50 50 rule throughout their business activities.

·         They are promoting the features and features as they did on Facebook.

·         One of their most popular post is about powerof10 and the other is about HTC DESIRE 530 and 630. The first one got 221 shares and other got 137 shares which tells us all about its popularity.(same as Facebook)

·         Apparently same reason as Facebook have.

Blackberry

·         They are more attractive on twitter as they post more every day.

·         Most of the time these kind of brands post the same stuff at same time on different social websites so there is not much difference in the twitter and Facebook of blackberry they are kind of exact same.

Twitter (Sony vs Apple)

Sony

Sony tweets about each and every features of its products. They tweet many times in one day. Their tweets always have images, you tube videos. They last posted two hours ago about the 23MP camera. They also use hashtags like

#Xperia

#photography

Apple

Apple support usually posts once a week. Their tweet is mostly telling people about the questions asked to them by the audience. For example they tweeted that if you forget Apple ID passwords. So there were steps to solve that problem. They also hashtags like

#AppleID

Tweet Tweet Tweet

Samsung

Samsung has a great strategy for their Twitter account and we can see it by the tweets they share. They share tweets everyday.

Their tweets always have  :

YouTube videos, images, Vine videos and GIF s make their twitter account attractive.

Every tweet has a relevant hashtag. Most are branded ones they create, but they have joined in on outside hashtags.

#TheNextGalaxy

#SamsungGalaxy

#GearVR

#GalaxyS7

The most successful tweet recently is about GalaxyS7 edge pinned to the account having 15K retweets and 29K  likes

LG

On Twitter, however, Samsung is playing the catch up game with LG. Same as their Facebook updates they share tweets almost after every two days.

Their tweets have all that stuff needed for promotions of their products, they use videos, GIF, images and so on. Common Hashtags of LG are:

#LifesGood

#ShotOnLG

#LowBatteryAnxiety

On LG's Twitter account the obeserved most successful tweet is 

Second-hand #LowBatteryAnxiety affects millions of families. Discover the solution.

Its about the new LG device LG G5. The tweet got 647 likes and 86 people re-tweeted it.

Facebook of htc and blackberry

1.      Brand A vs Brand B on Facebook

      HTC

·         HTC is really active on Facebook, normally they drop one post on their wall every day or two times a day.

·         Interestingly, they keep their customers updated by posting about their upcoming project or about the implements they made in their existing projects.

·         They are crating job opportunities for aspiring technicians and along with that they are keep on growing their business throughout the world.

·         In their recent post they are promoting most of the time their upcoming products and features they are adding into their business. Few of them are – POWEROF10, HTCONEA9, APPCLASH

·         One of their most popular post is about powerof10 and the other is about HTC DESIRE 530 and 630. The first one got 221 shares and other got 137 shares which tells us all about its popularity.

·         Reason behind its popularity is the preference of people toward their new project powerof10 reason for other one is launch of the favourable product of HTC.

     Blackberry

·         They are far more attractive then HTC they drop around three to four posts everyday which is quite impressive.

·         As blackberry is inventing other products well other than mobile phone including sponsorships so they keep posting about that.

·         As they have big hand in sponsoring big championships etc, so they are running their company on 50/50 rule basis.

·         They are using the words like #dreamapp #bbm as the favourite words in their posts.

·         Their most popular add is about jamasia which got 195 shares and after that comes the app about dreamapp which got 184 shares along with 2.8k likes.

·         These are most favourable because it’s all about their most popular app dreamapp which tells us any things about our personal lives.

Facebook War (Sony vs Apple)

Sony

Sony updates their Facebook page twice or thrice every day. Sony uses a lot of visual stuff for their promotions their promotional content always contain one message. Their pinned post got 38K views, 2.1K likes and 244 shares.

Apple

Apple updates their Facebook page every day. They always update about the new gadgets or products. They use attractive captions and pictures to attract more audience. Their latest post got 60 comments and 203 shares.